Following on from yesterday’s blog, Made in America Toys – At What Price?, about the pro’s and con’s of spending more on made in USA toys vs. spending less on made in China toys, here’s a recent post by Harold L. Sirken at Businessweek’s The Management Blog: Made in the USA’ Still Matters.
In it, he relays research that shows that:
80 percent of Americans………will pay more for products labeled Made in the USA.
He goes on to say:
60 percent of Chinese consumers also are willing to pay more for products labeled Made in the USA—as much as 80 percent more, in some cases….
To most of the world, “Made in the USA” still means something special: quality, dependability, safety, reliability—products that feature the most advanced technologies and the hippest styles. Buy these products, and you too can share in the American dream.
So, that doesn’t answer my question about buying American made toys, but it’s an interesting twist to learn that the Chinese and others value the made in America label.
What premium would you pay for made in America toys?